Starbucks’ failure in Australia


Even though Starbucks has been massively successful globally, you might be surprised to know that we don’t have a single Starbucks coffee shop in Western Australia. In fact, there are only about 80 Starbucks in the whole of Australia compared with 12,000 in the US!

Watch the video and find out what mistakes the coffee giant made while trying to enter the Aussie market.

Material
VideoWatch the video
LevelB1/B2

If you liked the lesson, please share it with your friends on social media.