Starbucks’ failure in Australia

Even though Starbucks has been massively successful globally, you might be surprised to know that we don’t have a single Starbucks coffee shop in Western Australia. In fact, there are only about 80 Starbucks in the whole of Australia compared with 12,000 in the US!

Watch the video and find out what mistakes the coffee giant made while trying to enter the Aussie market.

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